The Subtle Impact of Virtual Reality on E-commerce in 2021
Virtual reality has been around since the 1990s, but it’s only recently that we’ve seen its revolutionary potential for various industries. One of these industries is e-commerce. E-commerce is a projected $4.89 trillion industry in 2021, with virtual reality technology continuing its growth exponentially. Allowing consumers away into your store without ever leaving their homes […]
5 Ways to Incorporate Empathy Into Your Digital Marketing Strategy
Many people think that empathy is just a throwaway word, but the reality is that it’s one of the most critical aspects of digital marketing. Empathy means understanding what your customers need and want. It also means being willing to go the extra mile for them. It is the ability to understand somebody’s perspective and […]
How to Keep Pop-Ups from Ruining User Experience?
Pop-ups are a great way to get user’s attention and introduce them to your product. They can be very effective if used correctly, but they can also backfire horribly if they are not executed well. For instance, the top 10% of the best performing pop ups had a conversion rate of 9.3% as compared to […]
How to Transform Your Marketing Strategy with AI for Marketing?
AI, short for artificial intelligence, is technology that enables machines to do things without being explicitly programmed. AI has the potential to change everything from how you market yourself online and identify new leads to creating personalized content for separate audiences. Artificial Intelligence already has a wide ranging implications in the modern world from furthering […]
Why Artificial Intelligence Chatbots are the Future of User Conversion?
It’s no secret that Artificial Intelligence is one of the most talked-about and emerging technologies. Artificial intelligence has advanced to a point where we’re able to create bots that are capable of mimicking human conversation; this is what makes them so revolutionary. Artificial Intelligence chatbots are just one of many ways AI is being used […]
7 Important Questions to Ask When Hiring a Digital Agency
The transition from traditional marketing to digital marketing has been a game-changer in the way we do business. It’s no longer enough to have an online presence; you need to be able to promote it too. Hiring a digital marketing agency is one of the best ways for companies and entrepreneurs to get their message […]
Learn to Optimize Your Site for Voice Search in just 7 Steps!
You’ve probably noticed that more and more voice search queries are becoming popular. The Google Keyword Tool has seen a steady increase in the amount of voice searches taken every day since 2007, and as users continue to adopt this new technology it will only become more frequent on the internet. This blog post is […]
9 Smart Tactics to Reduce Bounce Rate in 2021
Bounce rate is the percentage of visitors who leave a website after viewing only one page. The metric has been around for as long as websites have existed, and reducing the bounce rate remains one of the main goals for any SEO or digital marketer. It’s difficult to pinpoint an exact reason as to why […]
Google Zero Click Search & Its Impact on SEO
Zero click searches are rapidly becoming the norm in the online search industry. According to some estimates, almost 65% of all searches made through Google were zero-click searches. However, Google has contested that figure by saying that the initial search for a complex task is likely to be a zero-click search. This inflates the statistic […]
How to Improve Core Web Vitals for Business Success?
Millions of businesses are scrambling to be on the right side of the core web vitals update before it arrives. The initial timeline for the update suggested that it would roll out in May 2021. However, Google recently announced that it had delayed the rollout till mid-June of 2021. This is good news for webmasters […]